About Us

Amici Water Systems is the distributor of a wide range of imported water products in the Philippines, including A.O. Smith water heaters, boilers and tanks, Atmor shower and multipoint water heaters, Fireflux heat pumps, SolarActive solar water heating solutions, Aermotor pumps and tanks, SuperFlow tanks, and Sta-Rite and Jet-Flo pool and spa equipment.  Amici imports from the USA, Canada, China, Hong Kong, Australia, Netherlands, Taiwan, Turkey, and Thailand quality products from the global market.

Amici started its first store in 1976 in Angeles City, Pampanga as Amici Marketing, a retailer of quality water pumps from USA and Italy, pressure and overhead tanks, appliances and other general merchandise.  20 years of continuous focus on providing quality products and honest sales and services to our customers have gained us the trust of our valued customers in Pampanga and nearby provinces.

Amici Mercantile was incorporated in 1997 as an importer and distributor of water products in the Philippines, first carrying Sta-Rite pumps and pool products, and then Onga products.   

In 1999, Amici became the distributor of A.O. Smith Water Products Company, the largest commercial water heater company in the world.  Since then, through superior product line and constant innovation, Amici has established itself as the leading water heater company in the Philippines, carrying A.O. Smith quality brand of electric storage water heaters, gas-fired water heaters, hot water boilers, solar water heaters, and energy-saving heat pump water heaters.

In 2003, Amici started distributing Bennington instant water heaters and Jacuzzi centrifugal pumps and pool and spa pumps, filters and accessories.  In 2004, Amici became the distributor of Aermotor, a Sta-Rite/Pentair pumps and water systems company. 

In 2005, with the ever widening awareness to environmental issues and rising energy costs and maturity of energy efficient heat pump technology, Amici brought to the market the SolarActive solar water heating systems and the Fireflux line of energy efficient heat pump water heaters.  Within 3 years, with more than 100 commercial installations, supplying hot water for well known hotel establishments, Fireflux became the leading brand of heat pump water heaters,  and our company the leader in water heating energy efficiency and renewable energy.

In 2007, Amici started importing Sta-Rite Swimming Pool and Spa products, complementing and fully realizing our years of pool and spa experience before with Jacuzzi and Onga products with Pentair's more comprehensive and advanced water leisure products.  We also started distributing SuperFlow bladder-type pressure tanks to complete our pumps and water systems division.

In 2009, Amici, despite the brewing economy problems, aimed to strengthen its position in the retail water product market through the distribution of the Atmor brand of instantaneous shower and multi-point water heaters.  In the opposite direction, towards the medium/heavy commercial market, we further solidified our water heating leadership with the entry of McQuay Templifiers which use heat pump technology for use together with commercial chillers.   For our pump division, we became an authorized dealer of Fairbank Morse fire pumps.  

In 2010, we have been appointed an authorized distributor of Aurora Pumps, part of the Pentair Group of Companies that specializes in commercial and industrial pumps, including water pumps used for building fire protection.

Amici currently has offices in Pampanga, Metro Manila, Bicol, Cebu, Iloilo, and Davao. We are continuously expanding our reach in the national level.  We look forward to serving you better and nearer.

Our Mission

Amici Water Systems continually strives to provide the best solutions for our customers' demanding water systems requirements.  We offer competitive products, quality focused service, and in-depth technical support for the water heater, water pump and tank, and water leisure industries.

Our Values

Amici provides the best customer-centered water systems solutions by upholding the values of professionalism, integrity, commitment, excellence, interdependence and reliability.

Our Vision

To be recognized as the trusted leader and innovator in water products and systems engineering and services nationwide.