On July 15, 2024, A.O. Smith Corporation announced its acquisition of Pureit, a leading water purification brand in India and South Asia. This strategic move aims to enhance A.O. Smith's position in the rapidly growing water treatment industry.

     Pureit, known for its innovative and reliable water purifiers, boasts a large customer base and a strong reputation for quality. This acquisition will enable A.O. Smith offers a comprehensive range of water management solutions, including both filtration and heating products.

     Kevin J. Wheeler, Pureit's chairman and CEO, commented, “The addition of Pureit will strengthen our global leadership in premium water treatment products and double our market penetration in India. Pureit’s culture of innovation and customer service will greatly enhance our brand’s position and product offerings.”

     Eduardo Campanella, President of Unilever Home Care, added, “The sale of Pureit aligns with our Growth Action Plan. Pureit serves millions of consumers, and we’re confident it will thrive under A.O. Smith’s ownership.”

     In the Philippines, Pureit is currently available at select appliance stores such as Abenson, SM Appliance, and Anson Appliance. However, details on support and service post-acquisition are yet to be clarified.

     A.O. Smith’s acquisition of Pureit marks a significant step in becoming a leading provider of water management solutions, with a focus on innovation and sustainability. This move positions A.O. Smith to set new benchmarks in water purification technology and address global water challenges effectively